14
days. Whiskers is thriving.
Weekly board
Resets Monday- #1 Ana 14d ▲1
- #2 Rafael 12d -
- #5 You 9d !
Accountability-as-a-Service
Habit Cats turns daily check-ins into a social loop: your streak grows, your cat reacts, and your group sees whether you showed up today.
14
days. Whiskers is thriving.
Weekly board
Resets Monday
Happy cat
Check in and the whole interface heats up with momentum.
Recovery mode
Miss the loop and your cat asks you to come back without shaming you.
Daily retention
Everything on the page points back to the core Habit Cats loop: visible progress, reactive cats, and social pressure that feels warm instead of punitive.
01
Start with one habit and one cat so the first win happens fast. No setup maze.
02
The check-in is decisive, fast, and emotionally legible. Your streak and cat react immediately.
03
Leaderboards reset weekly, which keeps the pressure current and gives everyone a reason to come back tomorrow.
Emotional gamification
Each mood state changes how the product feels. Happy means momentum, neutral means the day is still alive, and sad means your cat wants you back in the loop.
Happy
Warm surfaces, hot action color, and a cat that looks like it knows you're on a run.
Neutral
No drama. Just a clear reminder that today still counts.
Sad
The tone stays caring and forward-looking so reactivation feels possible, not punishing.
Monetization
The core loop stays open. Upgrades expand context, collection depth, and leadership tools without blocking habit creation or daily check-ins.
Free
$0
Start the loop and stay visible.
Cat Lover
Coming soon
R$ 19,90/mo
Unlock the full board and the deeper collection game.
Cat Colony
Coming soon
From R$ 59/mo
Built for coaches, communities, and organized accountability.
Questions
Both. The product works solo on day one, but the real retention engine is group visibility: streaks, rankings, and friends noticing whether you showed up.
No. The core loop stays free. Paid tiers expand history, group capacity, full-board visibility, and premium cats.
They reflect the user's momentum and make the emotional state of the habit loop visible at a glance. They are feedback, not wallpaper.
Weekly virality
A leaderboard that creates pressure without killing the warmth.
Rafael gets status. Ana gets momentum and aesthetic reward. Both get the same thing that matters most: visible accountability in a group context.