Accountability-as-a-Service

Your habits stay alive when the board is watching.

Habit Cats turns daily check-ins into a social loop: your streak grows, your cat reacts, and your group sees whether you showed up today.

  • Daily check-ins with instant cat feedback
  • Top 3 visible on Free before Pro unlocks the full board
  • 30+ cats waiting behind streaks and status
Today Live momentum

14

days. Whiskers is thriving.

Whiskers in a happy mood

Weekly board

Resets Monday
  1. #1 Ana 14d ▲1
  2. #2 Rafael 12d -
  3. #5 You 9d !
Comet in a happy mood

Happy cat

Check in and the whole interface heats up with momentum.

Ember in a sad mood

Recovery mode

Miss the loop and your cat asks you to come back without shaming you.

Daily retention

One clean loop. Three reasons to return.

Everything on the page points back to the core Habit Cats loop: visible progress, reactive cats, and social pressure that feels warm instead of punitive.

01

Pick the habit that matters

Start with one habit and one cat so the first win happens fast. No setup maze.

02

Check in before the day slips

The check-in is decisive, fast, and emotionally legible. Your streak and cat react immediately.

03

Hold your place in the group

Leaderboards reset weekly, which keeps the pressure current and gives everyone a reason to come back tomorrow.

Weekly virality

A leaderboard that creates pressure without killing the warmth.

Rafael gets status. Ana gets momentum and aesthetic reward. Both get the same thing that matters most: visible accountability in a group context.

  • Top-of-board visibility makes every check-in feel public and consequential.
  • Pinned personal rank keeps Free users oriented even when the full board is gated.
  • Monday resets give the competition a fresh start instead of a hopeless grind.
2 Ember in a neutral mood Rafael
1 Whiskers in a happy mood Ana
3 Comet in a neutral mood Bea
  1. #1 Ana 14d ▲1
  2. #2 Rafael 12d -
  3. #3 Bea 10d ▼1
  4. #5 You 9d !

Emotional gamification

The cats are the mood engine, not decoration.

Each mood state changes how the product feels. Happy means momentum, neutral means the day is still alive, and sad means your cat wants you back in the loop.

Whiskers in a happy mood

Happy

You showed up today

Warm surfaces, hot action color, and a cat that looks like it knows you're on a run.

Comet in a neutral mood

Neutral

The streak is still alive

No drama. Just a clear reminder that today still counts.

Ember in a sad mood

Sad

The loop needs a restart

The tone stays caring and forward-looking so reactivation feels possible, not punishing.

Monetization

Free feels complete. Pro sharpens the board.

The core loop stays open. Upgrades expand context, collection depth, and leadership tools without blocking habit creation or daily check-ins.

Free

$0

Start the loop and stay visible.

  • Unlimited habits and daily check-ins
  • Top 3 leaderboard visibility
  • 3 starter cats and 14 days of history

Cat Colony

Coming soon

From R$ 59/mo

Built for coaches, communities, and organized accountability.

  • Larger communities and branding
  • Leader tools and member tracking
  • Revenue-share upside on member upgrades

Questions

What people need to know before joining

Is this a solo tracker or a social app?

Both. The product works solo on day one, but the real retention engine is group visibility: streaks, rankings, and friends noticing whether you showed up.

Do I need to pay to track habits every day?

No. The core loop stays free. Paid tiers expand history, group capacity, full-board visibility, and premium cats.

What makes the cats matter?

They reflect the user's momentum and make the emotional state of the habit loop visible at a glance. They are feedback, not wallpaper.